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Storytelling Through Paid Advertising Print E-mail
Thursday, 06 October 2011 17:28
By Nasser Asif, Director of Marketing and Media, See3 Communications

I'm going to start by telling a story about storytelling.

About a month ago, my fiancé banished me to my home office to research items for our upcoming wedding. Apparently, pointing to pictures of wedding things and saying "that's gross" doesn't count as feedback, so it was time for me to come up with better suggestions on my own and give her some well-deserved rest.

While devotedly pouring over websites dedicated to votive candles and stationary, googling "decoupage", and researching charities for our registry, I was stopped in my tracks by a striking banner ad. It was almost amateurishly simple, but unmistakable in its...
 
Calling Your Nonprofit Technology Content: Write for the NTEN Connect Blog! Print E-mail
Thursday, 06 October 2011 14:05
Here at NTEN, November is Member Appreciation Month. To celebrate, we let Members take over! That means the guest posts on the NTEN Blog and the featured content in the NTEN Connect newsletter come from our Members.

To do that, we need your content. Simply send us original or popular content about nonprofit technology from yourself or your organization!

How it works:

We'll post your submissions on the NTEN blog, at the rate of one or two per weekday...
 
Your Top 10 Content Strategy Questions (Finally!) Answered Print E-mail
Thursday, 06 October 2011 12:59
Michaela Hackner, Project Director, Forum One Communications

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

Duh, right? But, the reality is we’ve gotten...
 
Using Technology for Mission: Ontario 211 and NTEN Hear From the Brain Tumour Foundation of Canada Print E-mail
Wednesday, 05 October 2011 17:51
[Editor's note: Ontario 211 and NTEN asked Ontario nonprofits about how they were using technology – and how they’d like to be using technology – for their work. We’ll share what they told us in this series of blog posts. If you’d like to share your stories, click here.]

Organization: Brain Tumour Foundation of Canada Website: http://www.braintumour.ca/How old is the organization? 29 Years

How would you compare your organization with other...
 
Visual Storytelling for Nonprofits Print E-mail
Tuesday, 04 October 2011 17:19
By Christy Wiles, Marketing Manager, PhotoPhilanthropy

A single photograph has the power to shift public policy, alter the course of wars, and engage civil society. In a time when photographs circulate around the globe at an unprecedented scale and speed, and revolutions are propelled by viral images, it has become more important than ever for mission-driven organizations to create impactful visual media that can drive action and fuel awareness. Most...
 
Things We Like (September 2011) Print E-mail
Thursday, 29 September 2011 09:00
A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.How much money do Americans give online, anyway?It's been a good month for infographics, especially since we discovered the Tenniswood Blog. Check out this visualization of "Who in Washington is Responsible for the U.S. Debt". The only conclusion we can draw: information presented visually is much more compelling than a spreadsheet.While you're on...
 
What Do You Need to Track in a Donor Database? Print E-mail
Thursday, 29 September 2011 08:00
[Editor's Note: We're talking about fundraising this month on the NTEN blog, and when you're fundraising, you've got to collect and track information about donors and donations, right? NTEN and Idealware's report on low-cost donor management systems was released earlier this summer, but here's an excerpt from the report that addresses some tracking considerations.]

Donors are the lifeblood of nonprofit organizations. You need them to survive. But how do...
 
If You Had 300 Words in NTEN's Online Journal . . . Print E-mail
Wednesday, 28 September 2011 08:00
In 2009, we started the NTC Ignite tradition at our annual conference. We told attendees they could have 5 minutes and 20 slides in front of the captive nonprofit technology audience.

Anyone who has given an Ignite-style presentation knows that boiling down complex ideas into 5 minutes is tough, really tough. But the act of focusing on this type of presentation also probably helps the presenter think more about the essence of what it is he or she really...
 
DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook Print E-mail
Tuesday, 27 September 2011 11:00
[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Beth Kanter, Beth's BlogAfter Hours Posting
Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A...
 
Webinar Recap: What is Cloud Computing and Is it Right for my Nonprofit Organization? Print E-mail
Monday, 26 September 2011 15:00
Inside a DatacenterInside a DatacenterWhile it's getting harder and harder to ignore the conversation surrounding "the Cloud" and its risks and rewards, have you ever stopped to think about what the Cloud actually looks like? Most people seem to have an easier time understanding something when they can see it. 

In a webinar presented by Patrick Callihan, Executive Director of NPower Pennsylvania, "What is Cloud Computing and Is it Right for my Nonprofit Organization?"...
 
Fall Fundraising Resources from the NTEN Community Print E-mail
Monday, 26 September 2011 11:50
flickr: Mindful Oneflickr: Mindful One

As the fall chill closes in, most nonprofits are beginning preparations for year-end fundrasing campaigns. That's why we've designated September as a month to talk about fundraising and fundraising technology.

Beyond the webinars and blog posts, we've been lurking in fundraising conversations in the social spaces, as well. In no particular order, here is a compilation of some of the NTEN community's favorite fundraising resources...
 
Member Round Up: We Share! Print E-mail
Friday, 23 September 2011 13:00
Flickr:courosaFlickr:courosaNonprofit professionals like to share resources and information: this week our members were sharing data, too. Don’t miss out on this opportunity to learn about infographics, a social media conference, and a fundraising story featuring a babushka and an alarm clock.

Have more news to share? Drop us a line or include your links in the comments!

This week on Katya Andreson’s blog, she used a babushka and an alarm clock to demonstrate key...
 
Using Technology for Mission: Ontario 211 and NTEN Hear From the Arthritis Society Print E-mail
Friday, 23 September 2011 10:30
[Editor's note: Ontario 211 and NTEN asked Ontario nonprofits about how they were using technology – and how they’d like to be using technology – for their work. We’ll share what they told us in this series of blog posts. If you’d like to share your stories, click here.] Organization: The Arthritis Society Website: http://www.arthritis.ca/How old is the organization? 60+ Years

How would you compare your organization with other nonprofits, in...
 
Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America Print E-mail
Thursday, 22 September 2011 14:38
[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Gwen Emmons and Marc Ruben, M+R Strategic Services

Start early. We all know we should do it. But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom...
 
Connecting with NTEN Communities of Practice Print E-mail
Thursday, 22 September 2011 13:00
We're closing in on our final transition to Communities of Practice here at NTEN and are so excited to be able to offer more free learning and networking opportunities for NTEN members and the NPTech community at large.

We have three new groups that recently transitioned and all are holding their first calls (also free for everyone) in the upcoming weeks. Check out the following CoP's and their upcoming events:The Nonprofit Technology Consultants CoP is a...
 
Social CRM: The Future of Nonprofit Communications? Print E-mail
Thursday, 22 September 2011 10:19
Social media has changed the marketing game – not because we need to tweet out everything we do, but because it's changed our constituents expections about their relationships with us.

Social CRM is more than just a buzz word, it's an attempt to respond to this growing reality. CRM expert Paul Greenberg puts it like this:"Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes &...
 
Fourteen Ways to Improve Your Open Rate Print E-mail
Wednesday, 21 September 2011 09:48
Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. We're on pace to deliver more than 1,000,000 messages in 2011, so our data is beginning to amount to something meaningful. Despite the increased volume, we've managed to increase our absolute open rate year-over-year.

Looking just at our webinar messaging, we saw an open rate of roughly 22.5% in 2010, but have...
 
Webinar Recap: The Social Website: Integrating Social Media into Website Design and Function Print E-mail
Tuesday, 20 September 2011 10:00
Social media has become a powerful tool for nonprofits to engage and interact with their supporters. Organizations are reaching out through Facebook, Twitter, and other social media platforms to build community, mobilize supporters, and increase their visibility and impact.

In our webinar "The Social Website: Integrating Social Media into Website Design and Function", Debra Askanase explained that social media is the democratization of information. It...
 
How a Simple Facebook Strategy Can Turn a Crisis into a Community Print E-mail
Monday, 19 September 2011 15:51
Official announcements via KRTS Facebook feedMarfa Public Radio, KRTS, is the little nonprofit that could. This public, listener-supported radio station in West Texas, with only three staff members, carried their community through the largest wildfire in Texas history.  

The Rock House Fire began on April 9 and ran through May 13th. Shortly after the fire began, KRTS lost power to their terrestrial signal. In the middle of the process of purchasing a backup generator, thanks to a federal...
 
Five Fundraising Tips for Grassroots Organiztions Print E-mail
Monday, 19 September 2011 14:53
By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email

Whether your grassroots organization relies on social networks or thrives on face to face (F2F) contact, these five basic tips will help you achieve your fundraising goals more successfully.

Determine your "pricing" strategy

Most directors are not accustomed to attaching a firm price tag to their organization's activities, preferring to adopt an attitude of "donate what you can." Successful...
 
Fundraise Everywhere: The Basics of Multichannel Fundraising Print E-mail
Monday, 19 September 2011 12:57
A recent report from Target Analytics found that the donors most likely to become multichannel givers are those acquired online:

It is the ability of online-acquired donors to become multichannel donors — that is, to start giving through direct mail — that significantly boosts the retention and long-term value of this group of donors far beyond what they would be if online giving were the only channel available.

We'll cover the how-to of...
 


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