TWINTEL Solutions

Cameron Lefevre

Senior Technology Strategist

M+R Strategic Services

Mobile phones can negatively affecting how your supporters engage with your email marketing. So what can you do about it?

What if you found out that one-quarter of your subscribers were reading your emails on their mobile phones?

There’s a good chance they already are. (And if they’re not, they will be soon!)

As of November 2011, 89.6 million Americans are using their mobile phones to access their work or personal email. That's an increase of 28% in the last year alone.

So is the rapid rise in mobile email changing how subscribers engage with our email campaigns?

In 2011, we worked with several national non-profits to answer that question. We wanted to know how many people were opening emails on a mobile phone -- and compared to those who opened an email on their computer, how many were clicking, donating, or taking action?