TWINTEL Solutions

We'll work with both your company's key stakeholders and target audience to help you develop a clear web site strategy that will allow you to better:

 Identify your Key Goals & Objectives
 Video & SociaUnderstand your Target Audience's Needs & Wants
 Identify your Road Blocks
 Assess your Competition
 Assess your Marketing Campaigns
 Identify & Measure the Correct Web Site Success Metrics (i.e. KPIs)
 Track & Improve your Lead and Sales Generation (i.e. Conversion Rate)
 Benchmark & Measure your Progress toward Meeting your Goals
 

Web Site Analytics & Key Performance Indicators:
 

Assumptions are very dangerous and can lead to disasterous results on the web. Gathering accurate (quantitative and qualitative) data allows our consultants to validate or dispel assumptions of how people use your site. Using focus groups, surveys, web and campaign metrics as well as usability studies, we can develop a holistic understanding of how people use your web site. Then we combine our experience and current industry research with this data to determine the proper course of action to intelligently make incremental changes to your web site. Next we analyze the key performance indicators (see common KPIs below) to ensure that we have in fact improved the site and are trending in a positive direction.
 

Common Key Performance Indicators based on web site type include:

 Ecommerce: Overall Purchase Conversion, Average Order Size, Items Per Order
 Lead Generation: Overall Conversion, Registration Process Dropouts
 Customer Service: Percent of support touches served online, average cost per touch
 Advertising Based: Visits per week, page views per visit, advertising click ratio
 Subscription Based: Conversion of nonsubscribers to subscribers, active subscriber base
 Branding: Page views per visit, average time spent on site, visits per visitor over a period 
 

Usability Reviews

Too often web sites are never properly tested before they launch. Are you too close to your site to notice the problems you have? It often takes a fresh set of eyes from an unbiased perspective to notice the small roadblocks that keep your site from reaching its optimal performance. We regularly perform in-depth usability reviews that cover a site's design, messaging, pathways/information architecture, usability and usefulness in order to provide specific recommendations that can greatly enhance the usability and effectiveness of a site without a complete redesign.

Site Improvement Checklists
 

As part of any strategic or consulting service we provide easy to follow checklists. The action items can then be performed by your current internal or external web design team.
 

Key Tactics
 

 Web Site Strategy Development
 Marketing Strategy
 Usability Strategy/Heuristic Evaluation
 Project Definition
 Prototyping/Wireframing
 Business Process Automation Analysis
 Analytics & Reporting
 Personas & Audience Segmentation
 Contingency Design
 Short & Long Term Planning
 User Centric Messaging/Copy Writing
 Site Management/Maintenance