Male Rep 2

 

 "Customer's perception is our reality"

Have IT Questions?
Call us now (888) 894-6411

TWINTEL Solutions Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to TWINTEL Solutions by calling (888) 894-6411.

Can You Afford to Ditch Your Telephone System for ...
Tip of the Week: 5 Tricks to Using Windows
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Saturday, October 20 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code

Our 10 Benefits

Our 10 Benefits Whitepaper

This whitepaper will evaluate the differences between traditional technical support practices and modern managed IT practices and the pros and cons of both in regards to small and medium-sized businesses.

Download Now!   Need A Consultation?

Tag Cloud

Security Tip of the Week Best Practices Cloud Privacy Technology Hackers Network Security Business Computing Backup Malware Hosted Solutions VoIP Mobile Devices Google Microsoft Data nonprofit Disaster Recovery bgc Email Software roundup Business Continuity Alert Innovation Internet Managed IT Services Outsourced IT communications Business Hardware IT Services Smartphones Tech Term Windows 10 Browser Ransomware Server Computer Saving Money Managed IT Services Data Backup Android Cybercrime Computers Small Business Data Recovery Efficiency Workplace Tips Cloud Computing Internet of Things User Tips IT Support Office Save Money Miscellaneous Business Management Productivity Communication Smartphone Quick Tips Network Windows BDR Passwords Productivity Managed IT Mobile Device Management Cybersecurity IT Support Artificial Intelligence Telephone Systems BYOD Money Applications Social Engineering Recovery Vulnerability Social Media Gadgets Firewall Mobility Upgrade Law Enforcement Hacking Work/Life Balance Facebook Chrome Phishing Virtualization Windows 10 Collaboration Private Cloud Budget Flexibility Bandwidth Microsoft Office Bring Your Own Device Data Protection How To App Compliance Automation Wi-Fi Password Holiday Router Managed Service Provider Office 365 Office Tips Remote Monitoring Avoiding Downtime VPN Two-factor Authentication Health Proactive IT Remote Computing Scam Value Mobile Device Apps Sports Keyboard Google Drive Information Technology Mobile Computing History Black Market Data Security Safety Servers Identity Theft Data Breach Operating System Information Connectivity Business Intelligence HaaS Word Redundancy Samsung Content Management Windows 7 Fraud Charger Settings Automobile Spam Government Blockchain Electronic Medical Records Virtual Assistant PDF Unsupported Software Data Management Solid State Drive USB Computing Infrastructure Data Storage Website Worker Marketing Entertainment Telephone System Employer-Employee Relationship Battery Content Filtering IT Management Voice over Internet Protocol Unified Threat Management Spam Blocking Infrastructure Paperless Office Wireless Technology Business Owner SaaS YouTube Hiring/Firing Physical Security Emergency Comparison Big Data IT Plan Cleaning Update Training Workers Document Management Computer Care Legal CES End of Support Credit Cards Patch Management Data storage HIPAA Save Time OneNote Risk Management The Internet of Things Encryption Managed Service Devices Printer Best Practice Content Sync Wireless Charging Safe Mode IT Consultant Reputation Hosted Solution Advertising Data Warehousing Lifestyle Hard Drives Laptop Gmail Networking Supercomputer Search Monitor Colocation Chromecast Cast Google Docs Access Control Workforce Cortana Wire Television CrashOverride Robot Politics Mobile Accountants Bluetooth MSP Netflix Virtual Reality Thought Leadership Mouse Audit Audiobook Telephony Fiber-Optic Leadership Customers Relocation Touchpad Regulations Amazon Recycling Transportation Enterprise Content Management Current Events How to Authentication Frequently Asked Questions Telecommuting Google Apps Smart Office Public Computer Files NarrowBand Professional Services File Sharing Worker Commute Twitter Loyalty Administrator Computer Fan Video Games Skype Cables Human Resources Software Tips Humor Amazon Web Services eWaste Benefits Password Management Knowledge Troubleshooting Hacker Nanotechnology Camera Going Green Excel Remote Work Scalability Experience Meetings Software as a Service Practices Rootkit Augmented Reality Addiction FENG Apple Start Menu Unified Communications Staff Regulation Education Printers Windows 10s Online Shopping Criminal Smart Technology NIST Network Congestion Internet Exlporer Multi-Factor Security Smart Tech Tip of the week Password Manager Machine Learning Data loss Hosted Computing Remote Worker Techology Cache iPhone Tools Theft Digital Signature Employer Employee Relationship webinar HBO Specifications Warranty Public Cloud Flash Evernote Two Factor Authentication Cryptocurrency Shadow IT Books Trending Windows Server 2008 Business Mangement HVAC IBM Instant Messaging User Error Screen Mirroring WiFi Inventory Vendor Management Wiring Wireless Internet Assessment Downtime Computer Accessories Conferencing Users Wireless Outlook Millennials GDPR E-Commerce nonprofits Thank You Congratulations